The art of the Value Proposition

Why do you need a value proposition?

Let’s keep this really simple. Value propositions will help your customer understand what you do and how you do it in the shortest amount of time possible.

A value proposition only needs to be a couple of sentences long but it needs to be easily understood by your customer (so using their language) and tell them about the benefits that your company, your services or your product provides.

People feel at ease when they understand something. So it’s important to keep the audience in mind at all times when you are developing your proposition. A good value proposition describes what problems you solve, how and the key benefits to your clients. It’s letting them know why you are right for them.

By holding a fun brainstorming workshop to develop your value proposition you will not only attract more customers by succinctly communicating the benefits you provide but it will also:

1. Provide your team with more clarity about what they need to prioritise in their roles
2. Help your team passionately and accurately summarise what it is they and your company does
3. Increase workplace engagement by giving teams a voice

Once you’ve got your value proposition your staff can use this in introductions and when they are telling people about what your organisation does. We all have short attention spans so at a networking opportunity you want your staff to be able to passionately and accurately represent your organisation.

Use your value proposition on your website and all your marketing collateral. To be clear though a value proposition is NOT a slogan or a TAGLINE. It’s what let’s people know what makes you different and how you can help them. It will help pave the way to a successful relationship as people won’t buy what they don’t understand.

You don’t need to stop there. Once you have your organisations value proposition why not start implementing versions for different functions of the business. You might have different products or services. Create a value proposition for all of these. If you’re recruiting create an Employee Value Proposition which will help you attract the talent you’re looking for but succinctly summarising the benefits your workplace provides.

At Liv By Design we completed 22 value propositions in 2 weeks with one organisation and different cross functional teams to the point where 90% of employees had been involved in creating a proposition.

Why was this so effective?

1. Most of those employees felt that if they needed to they could run the same rapid fire brainstorming workshop themselves.

2. It helped them remember what the propositions were because they had input into creating these.

3. It provided the staff with the ability to really strategise and discuss what was important to their clients and prioritise these. It helped simplify all the things they were trying to achieve in their roles and gave them a better view of what they needed to be dedicating time to.

Our value proposition workshops simply harness your team’s ideas, feedback and most importantly their knowledge of your clients. If you’d like to know more reach out we’d be happy to chat about how we could help.