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First of all be clear about what you’re trying to achieve. Clarify your goals and then look for a marketing consultant who can deliver on these. This is important as we’ll mention again later marketing can cover a lot. Be clear about what it is you need. Is it a social media expert? Is it help with researching your customer? Is it capturing testimonials? Is it driving leads? Think of the end goal and talk to a few professionals to see how they would deliver on your problem.

At the end of the day a marketing consultant is just like any other business consultant. They should be there to understand your business and then work with you on developing a strategy, planning and problem-solving.

The Start Up

You might be a start-up and let’s face it employees can be the overhead you just can’t afford. A consultant on an hourly rate seems a lot more suitable. You may just need some help validating your offering and then tightening up on your key messages such as an elevator pitch and value proposition.

The Small Business

Perhaps you’re a small business. Perhaps you’ve been doing the marketing yourself since you started the business and you simply don’t have time to do this and actually RUN your business. Considering a consultant could be the flexible option for you to see what can be possible from a professional before you commit to a permanent hire.

The Marketing Team

Perhaps you have a marketing employee but you’ve uncovered that marketing covers a lot of tasks. If you have someone in the hot seat whether it’s a marketing manager or marketing coordinator chances are they are doing everything from designing letter heads, coordinating office signage to managing all digital platforms and getting involved in many strategic projects when they get the chance. It’s hard for them to come up for air never mind clearing time for creative thought and strategic planning.  

Here are some major benefits to hiring a consult:

Focus

They are free to focus on the specific project and task you set for them. There’s no getting distracted with the demands of internal stakeholders and needing to sift through priorities day in day out. The focus is clear and because of this the deliverables are more efficient.

New points of view

Often working across various industries they can deliver a different point of view for your organisation. They will come equipped with success stories where tactics and strategies have had great impact and then they can adapt this to your organisation.

Skills and experience

The average consultant has worked in different industries and gained insights with their skills and experience over many years. You can benefit by acquiring the skills you need to take your business to the next level without having to permanently invest in hiring someone with that level of expertise.

UK-based research firm Source Global Research published a report stating “The Australian consulting market is now the largest in the world relative to national income.” This is a trend that doesn’t show any signs of slowing down as organisations seek external expertise to accelerate plans for growth.

The Finanical Review reported

“Firms in Australia are enthusiastic users of consulting services and were much more likely to call in the advisers than businesses in almost every other country”

This was according to the report Planning for Growth in 2017 by research firm Source Global Research.

Planning for Growth in 2017 by research firm Source Global Research.

David Zehner, the head of Bain in Australia and New Zealand further supported these sentiments stating “The premium consulting market in Australia has plenty of room to grow. The market for premium consulting services is growing because companies are increasingly aware of the value of external support.”

So if you’re considering a consultant you’re not alone. It’s a flexible option that allows you to access premium expertise and maintain a focus on driving change and results for your organisation.

At Liv By Design we are a Marketing and Design Thinking Consultancy based in Perth Western Australia. We come armed with a wide network of marketing experts from digital marketing, SEO, social and overall strategic planning and coaching. If you’re looking for some obligation free advice on how you accelerate your results we’d be happy to chat.

Thanks for now!

“Marketing is too important to be left just to the marketing department”
– David Packard, HP

A pretty harsh comment Dave! But before we get defensive let’s think about this. Marketing today needs to play a different role than it did only a few years ago. In order to achieve better outcomes marketing teams need to adapt the role that organisational change does.

We’ve always dealt with aspects of internal engagement. We develop internal newsletters. We send out emails updating the team on wins and positive stories. We are the go-to team for almost every other department. So why then do we continue to work in silos. Why do we await the news of the next big priority of the sales team? Why do we outsource market research in the hope that a third party will provide the depth of understanding of our customers that we need?


Marketing teams can be the busiest function in any organisation as it crosses over to the needs of almost all internal stakeholders. So if we serve all departments wouldn’t it be fair to say that instead of serving we instead lead? Sure we do this to some degree in that we can advise what our brand guidelines state and what fits in the realms of possible and not possible, however, there is a future, or should I say the present, that demands more.

“Marketing has the ability to drive organisation change.” – Olivia O’Connor


In the past we haven’t been able to address problems clearly. The issues often relate to sales challenges or customer service issues and they are all treated in isolation. We need to sift through the issues that are brought to us and instead look to the root-cause otherwise we might be treating injuries that need surgery with a band aid.


In the past we haven’t been able to address problems clearly. The issues often relate to sales challenges or customer service issues and they are all treated in isolation. We need to sift through the issues that are brought to us and instead look to the root-cause otherwise we might be treating injuries that need surgery with a band aid.


“Our jobs as marketers is to understand how the customer wants to buy and help them to do so.” – Bryan Eisenberg

Transformational marketing relates directly to the elements required for innovation. It starts with a customer focus and centricity that presents unmet needs and developing a strategy from here. Marketers need to accelerate their skill sets that help them unlock the ability for discovery.

Marketing not only needs involvement in the design of new services and products but marketers have the opportunity to be driving and facilitating these designs. By creating cross functional teams and guiding them through customer findings we unlock better results, create shared goals and create a sense of purpose for individuals and the organisation.


Transformational marketing is our bag at Liv By Design. We know we can help you and your team. Reach out if you’d like to chat more.

Why do you need a value proposition?

Let’s keep this really simple. Value propositions will help your customer understand what you do and how you do it in the shortest amount of time possible.

A value proposition only needs to be a couple of sentences long but it needs to be easily understood by your customer (so using their language) and tell them about the benefits that your company, your services or your product provides.

People feel at ease when they understand something. So it’s important to keep the audience in mind at all times when you are developing your proposition. A good value proposition describes what problems you solve, how and the key benefits to your clients. It’s letting them know why you are right for them.

By holding a fun brainstorming workshop to develop your value proposition you will not only attract more customers by succinctly communicating the benefits you provide but it will also:

  1. Provide your team with more clarity about what they need to prioritise in their roles
  2. Help your team passionately and accurately summarise what it is they and your company does
  3. Increase workplace engagement by giving teams a voice

Once you’ve got your value proposition your staff can use this in introductions and when they are telling people about what your organisation does. We all have short attention spans so at a networking opportunity you want your staff to be able to passionately and accurately represent your organisation.

Use your value proposition on your website and all your marketing collateral. To be clear though a value proposition is NOT a slogan or a TAGLINE. It’s what let’s people know what makes you different and how you can help them. It will help pave the way to a successful relationship as people won’t buy what they don’t understand.

You don’t need to stop there. Once you have your organisations value proposition why not start implementing versions for different functions of the business. You might have different products or services. Create a value proposition for all of these. If you’re recruiting create an Employee Value Proposition which will help you attract the talent you’re looking for but succinctly summarising the benefits your workplace provides.

At Liv By Design we completed 22 value propositions in 2 weeks with one organisation and different cross functional teams to the point where 90% of employees had been involved in creating a proposition.

Why was this so effective?

1. Most of those employees felt that if they needed to they could run the same rapid fire brainstorming workshop themselves.

2. It helped them remember what the propositions were because they had input into creating these.

3. It provided the staff with the ability to really strategise and discuss what was important to their clients and prioritise these. It helped simplify all the things they were trying to achieve in their roles and gave them a better view of what they needed to be dedicating time to.

Our value proposition workshops simply harness your team’s ideas, feedback and most importantly their knowledge of your clients. If you’d like to know more reach out we’d be happy to chat about how we could help.