Imagine you’re part of a fun fast working powerhouse team of software gurus and developers. There are detailed plans for bigger and better features for users every few weeks. They do this in batches called a release. As users, we know them as updates like on our phones. Hours of work go into the planning and prioritizing of features. Then letting them loose. Everyone watches and waits for sales to go up! Feedback comes in, and users are loving the changes, BUT subscription uptakes are small. User results and subscriptions were flatlining. The tireless efforts and hard work of releasing new features weren’t paying off in spikes in buying behaviour.
The objective of this project was to identify what farmers needed in order to pay for a subscription. Decipher was born within the Industrials Division of Wesfarmers. Decipher’s precision agriculture solution (DecipherAg) was deployed to over 6,500 in over 60 countries delivering award-winning cloud solutions that help manage the earth’s resources to be more sustainable and profitable. Since then, Decipher has gone on to expand it’s product offering in adjacent markets using the same award-winning technology as the foundation for it’s offering.