First of all be clear about what you’re trying to achieve. Clarify your goals and then look for a marketing consultant who can deliver on these. This is important as we’ll mention again later marketing can cover a lot. Be clear about what it is you need. Is it a social media expert? Is it help with researching your customer? Is it capturing testimonials? Is it driving leads? Think of the end goal and talk to a few professionals to see how they would deliver on your problem.
At the end of the day a marketing consultant is just like any other business consultant. They should be there to understand your business and then work with you on developing a strategy, planning and problem-solving.
The Start Up
You might be a start-up and let’s face it employees can be the overhead you just can’t afford. A consultant on an hourly rate seems a lot more suitable. You may just need some help validating your offering and then tightening up on your key messages such as an elevator pitch and value proposition.
The Small Business
Perhaps you’re a small business. Perhaps you’ve been doing the marketing yourself since you started the business and you simply don’t have time to do this and actually RUN your business. Considering a consultant could be the flexible option for you to see what can be possible from a professional before you commit to a permanent hire.
The Marketing Team
Perhaps you have a marketing employee but you’ve uncovered that marketing covers a lot of tasks. If you have someone in the hot seat whether it’s a marketing manager or marketing coordinator chances are they are doing everything from designing letter heads, coordinating office signage to managing all digital platforms and getting involved in many strategic projects when they get the chance. It’s hard for them to come up for air never mind clearing time for creative thought and strategic planning.
Here are some major benefits to hiring a consult:
They are free to focus on the specific project and task you set for them. There’s no getting distracted with the demands of internal stakeholders and needing to sift through priorities day in day out. The focus is clear and because of this the deliverables are more efficient.
New points of view
Often working across various industries they can deliver a different point of view for your organisation. They will come equipped with success stories where tactics and strategies have had great impact and then they can adapt this to your organisation.
Skills and experience
The average consultant has worked in different industries and gained insights with their skills and experience over many years. You can benefit by acquiring the skills you need to take your business to the next level without having to permanently invest in hiring someone with that level of expertise.
UK-based research firm Source Global Research published a report stating “The Australian consulting market is now the largest in the world relative to national income.” This is a trend that doesn’t show any signs of slowing down as organisations seek external expertise to accelerate plans for growth.
The Finanical Review reported
David Zehner, the head of Bain in Australia and New Zealand further supported these sentiments stating “The premium consulting market in Australia has plenty of room to grow. The market for premium consulting services is growing because companies are increasingly aware of the value of external support.”
So if you’re considering a consultant you’re not alone. It’s a flexible option that allows you to access premium expertise and maintain a focus on driving change and results for your organisation.
At Liv By Design we are a Marketing and Design Thinking Consultancy based in Perth Western Australia. We come armed with a wide network of marketing experts from digital marketing, SEO, social and overall strategic planning and coaching. If you’re looking for some obligation free advice on how you accelerate your results we’d be happy to chat.
Thanks for now!