How to combat COMPLEX MARKETING

, , , , , , , , ,
Conversion rate optimisation, Pay per click, omnichannel, evergreen content, referral marketing, digital marketing, responsive design, call to action, search engine optimisation, lifecycles, inbound, chat bots, sales enablement, lead scoring,…

The Innovation Series 1

, , , , , , , , ,
How UberEats continue to innovate with Design Thinking. In 2014 infamous ride share company Uber launched into the food delivery industry. The online food ordering and delivery platform UberEats was born and it brought the late night lamb…

Is podcasting the new word of mouth?

,
“Podcasting is the next generation of radio.” Steve Jobs So I’m a big fan of podcasts. I use my travel time in only 3 different ways. I use it either as down time (silence) to think and reset my thoughts, playing kids tunes to appease…

Is your business key-man dependant?

, , , , , , , ,
Key-Person Dependency is the term used when a business is heavily reliant on the knowledge, relationships or skills of an individual or a very small number of people. (Often the business owner or owners). Typically, this is found in SME’s,…

Creativity is Like a muscle!

,
Keep using it and it will grow. “Like a muscle, your creative abilities will grow and strengthen with practice.”  ― Tom Kelley Tom Kelly is the author of Creative Confidence and the Director of Design Thinking Firm IDEO.…

Kindness is Contagious

,
Research proves that kindness has a ripple effect. It’s contagious even! Jamil Zaki a Stanford psychologist documents the concept of “positive conformity”. “Participants who believed others were more generous became more generous…

Is a marketing consultant really what you need?

,
First of all be clear about what you’re trying to achieve. Clarify your goals and then look for a marketing consultant who can deliver on these. This is important as we’ll mention again later marketing can cover a lot. Be clear about what…

Transformational Marketing

, , ,
"Marketing is too important to be left just to the marketing department" - David Packard, HP A pretty harsh comment Dave! But before we get defensive let’s think about this. Marketing today needs to play a different role than it did only…

The art of the Value Proposition

,
Value propositions will help your customer understand what you do and how you do it in the shortest amount of time possible.

Need more creativity in your meetings

Why is it that we are driving down the highway or going for a run or taking a shower that we get moments of inspiration? All of a sudden, new ways of thinking emerge to problems we might have spent hours trying…