Is a marketing consultant really what you need?

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First of all be clear about what you’re trying to achieve. Clarify your goals and then look for a marketing consultant who can deliver on these. This is important as we’ll mention again later marketing can cover a lot. Be clear about what…

Transformational Marketing

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"Marketing is too important to be left just to the marketing department" - David Packard, HP A pretty harsh comment Dave! But before we get defensive let’s think about this. Marketing today needs to play a different role than it did only…

The art of the Value Proposition

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Value propositions will help your customer understand what you do and how you do it in the shortest amount of time possible.

Need more creativity in your meetings

Why is it that we are driving down the highway or going for a run or taking a shower that we get moments of inspiration? All of a sudden, new ways of thinking emerge to problems we might have spent hours trying…

3 Reason's why agile marketing isn't a fad!

Agile marketing is an iterative and adaptive process. Agile lends itself to driving innovative solutions, a more innovative culture and better results.  Whilst it requires the ability to be fast to act and quick to respond, this does…

Boost your marketing strategy

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Make your marketing matter. The key to refining and authentic and successful strategy really comes down to one key element. HUMANS. Keeping a customer focus and having empathy for those you are providing products or services for can be a key…

Thinking - by design.

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Human-centered design, design thinking, customer centric strategies, human centricity. There’s so many terms for it but why are we hearing so much about it and what can it do for you? Not only is the process proven but it is also repeatable…

Tips for innovation managers

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Innovation managers, chief innovation officers and head of innovation. These are all new titles becoming more commonplace as organisations realise the importance of developing new solutions and ideas for their markets. Often these roles are…

DIY branding for small business

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Let’s keep this simple. Branding is about communicating who you are to people who need your product or service. As a small business you may feel like you are under resourced with no marketing budget and no marketing know-how but let’s stop…

Exceeding expectations at work

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The ability to see the wood from the trees is a skill that comes with time in the workforce. Often when we first start working we simply want to prove ourselves in our role and strive for excellence. As time goes on however, we need to examine…

Collaboration is the new black

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Is your organisation looking to create some innovative solutions that will take you to the next level? Are you going through a period of change or simply need your team to work better together and improve workplace culture and cohesion? Improving…