Dear Marketers, You’re not alone. Yesterday I attended the WAMA breakfast panel talking about the importance of experience. I loved their play on the introduction of a new acronym XM… being Experience Matters. A nice departure from and play on all the over used UX, CX, EX and BX and any other BS (oops) acronym […]
I bought a house online while I was on holiday.
Rethinking digital experiences in 2021
Combining customer-centricity and employee-centricity is a smart strategy for a multitude of reasons. Ultimately, every company in every industry benefit from improving their employee experience, because it has a direct correlation to CX, which has a direct correlation to revenue.
In a survey by IBM CEO’s considered creativity to be one of the most important factors to success. Yet turn around and ask anyone in your office if they’re creative (outside of the creative department of course) and ask them are you creative. Yeah you know it. They’ll say no, as most of us do. […]
The rapid transition of new ways of working hasn’t failed put even the global innovation giants into a tailspin. Many are still working through their return to work plans and what the future holds for remote and hybrid working models. Leading innovative organisations respect that a powerful and healthy workforce can give the business results […]
This blog features excerpts from today’s Australian Financial Review article “Leading tech firms are democratising employee innovation”. Wow, talk about formal. I much prefer the title “everyone has innovation in them” which is a direct quote from Dominic Price, work futurist at Atlassian. Much catchier, thanks Dominic! The real strength of this article is the […]
Can your employees perform together a team? Every organisation is facing increasing competition, and it has never been more important to encourage creativity in the office, to improve productivity and promote strong, supportive employee relationships. Organisations that foster collaboration successfully are not only seen as the most attractive to work for, but you can also […]
In this article from B&T Mykel Dixon puts his case forward of why creativity has never been more important in business.
This article has been written by critical thinking expert, Bethan Winn.
Bethan helps people to think clearly and decide confidently, using critical thinking techniques. So, here it is…. enjoy!
The irony is not lost on me that I am writing a blog (content) on why content isn’t all it was. But talk to many business owners about their ability to directly link their content to active red hot leads is ambiguous. From a marketing standpoint yes, arggh, we know you need content. You need […]
