4 reasons why corporate team building days are a waste of time

I get it. The whole idea of a team building day is to get people to collaborates, bond and improve the way they communicate. From my experience these days can be great fun and let’s face it if there is a sun downer or night stay involved then chances are there’s going to be some stories about someone’s dance floor moves and a few sore heads. The banter in the office improves for the next few weeks and then what?

Is there any actual improvement to the culture? If there is my argument is that it isn’t a sustainable one. Sure celebrating success and celebrating learning is a need for any business but if you want sustainable cultural change there needs to be more.

1. Find Purpose

Help employees uncover why they come to work each day. How does what they do for 8 hours of each day contribute to the bigger picture? How does it drive their why?  

Employees with a sense of purpose are going to be more engaged and more willing to go the extra mile when they hit challenges at work.

2. No Customer Focus?

Corporate days can simply cement the ranked importance of the internally focused culture. Instead why not give employees a real sense of what they contribute to and the value they provide to your consumers or clients. Understanding our customers can be one of the most challenging things to do in business and when teams become silo-ed and insular never connecting with a customer then this understanding can be completely lost.

3. Real Common Goals

Sharing a common goal with others in our day to day role can help us be more willing to listen to others, take on feedback and offer new points of view. It’s all for the greater good.

4. Sustainable Collaboration

At the end of the day the collaboration that a team day can bring can add to strengthening bonds but what happens a few month down the track are we still reliving the mud challenge or how we tackled the puzzle in stage 3. No. Collaboration and team support shouldn’t be left to a team day. It should be part of each and every work day. How else do we achieve great heights, and no not literally but figuratively.

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